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Last Look: Urban Immersion

September 15, 2023

AT&T’s Discovery District surrounding the company’s Dallas HQ closes two cross-streets and fills the urban area with colorful light. While the plaza has a fountain with light shows, architectural trellises lined with RGB LED tubes, sidewalks embedded with RBG cubes and more, the most eyecatching element is the 9,300-sq ft video wall. With video content provided by Moment Factory, controllers from ETC link the plaza lighting to the video wall—making a larger-than-life immersive light show.