The 2023 holiday season welcomed a twist to the traditional festive window displays in New York City. “Dior’s Carousel of Dreams,” a 10-story tall theatrical light show created with 300,000 LEDs, made clear the partnership between the luxury fashion brand and the iconic flagship store. During the day the façade appeared as if a sculpture with water-color effects, while at night the artwork depicted Dior-brand symbols and winter scenes to a musical medley.
