A new flagship store is sure to catch eyes and satisfy sweet tooths
Krispy Kreme on Oxford Street in London’s West End boasts fresh, hot Original Glazed Doughnuts off the line and circular rings of illumination to mimic the iconic shape of the beloved treats. Designed by Light Forms in conjunction with interior designers from Path Design and electrical contractors from Into Electrical, the nearly 1,530-sq ft shop features a bold visual aesthetic replete with an outer rectangle of light fit to the exact specifications of the space, inside of which are multiple MoonBand 40 suspended rings. Other fixtures by Light Forms such as the Lightplane 2.5 streamlined luminaire, Nova 93 track spots and Carina 115 ceiling-recessed downlights were also employed to create a scene that announces the function of the space, provides strong brand identity and draws customers inside.