AMBI, a seasoned marketing agency the for the built environment helping design brands build unique identities, has released a new report outlining the five key lighting industry trends of the current year. Findings are based on the company’s seven years’ worth of work with multiple leading lighting manufacturers. The trends include details on:
- Sustainability actions representing value over green slogans and certifications
- An increase in integrated spaces and technologies
- A shift toward blending natural light with architectural elements
- A focus on light fixtures that serve an aesthetic purpose, not just a functional purpose, to match a space
- Finding balance between legislative policy, price points and sustainable progress.
Learn more about AMBI and the report at www.ambi.is.