Artificial Intelligence (AI) is growing in its power over our lives and accelerating into the marketplace at unprecedented speed. It can suck us into endless YouTube videos and social media engagement, often with nothing of value to show for our time. It can generate and distribute misinformation faster and more effectively than any alternative method without consequence, morals, or conscience.
Anything strong enough to help us is strong enough to hurt us and AI promises both. The potential for rapid advancements and enhancement to our writing and graphics is evident already and more tools are available every week. Conversely, the ability of AI to disseminate lies, deepfake images and voices, and to hallucinate incorrect responses is a current threat. The creators of generative AI have lost control of their creation. They do not understand why it does what it does and many of them are afraid and warning us of impending danger. We are also warned that not embracing AI will make us irrelevant
The lighting community needs to use AI for good while minimizing its negative impact on us. Hundreds of new tools are available to us for marketing, design, manufacturing, collaboration, developing AI agents, consumer education and more. Attend this session to identify the best of them, what is coming and how we can help to safeguard ourselves and our businesses while utilizing these helpful new tools.
